Caveats | T&Cs
September 15, 2019
Caveats
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The source for AdEx is Monitoring Agencies and Television Viewership is MediaStar/Television Media Diaries:
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AdEx reports investment by Advertisers on Television, Radio, Outdoor and Print:
- Digital investment is not captured.
- Event Sponsorship (including BTL/Experiential) investments are not captured/reported.
- While the effort is to capture all markets, there’s often an outage in terms of 100% accuracy, especially with medium like Outdoor, hence do read the data as indicative vs. 100% accurate.
- Television Viewership is from the Syndicated Tool called MediaStar (Based on Television Dairies called TAMS i.e. Television Audience Measurement Survey) administered monthly across 18 markets (10 monthly and 8 quarterly) that captures viewership across Terrestrial and Cable Television stations.
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AdEx reports investment by Advertisers on Television, Radio, Outdoor and Print:
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The following caveats apply to the media investment reporting by media:
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Television:
- Select cable stations / platforms are reported and hence the Cable spends are underreported.
- AdEx data captures only Advert Spots only hence, investment by way of sponsorships and related exposures whether part of it of independent are not captured, this includes but not limited to Squeeze Backs, Logo Flashes, Credits, In-progamme, etc.
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Radio:
- On-Air Personalities (OAPs) Brands Mentions, Hypes and Sponsorship investments are not reported.
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Print:
- Newspapers is monitored manually.
- Only few Magazines are monitored.
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Outdoor:
- Transit Media, Building Branding, Wall Painting, etc. are not reported.
- Unconventional Out-of-Home (OOH) platforms are not reported.
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Television:
Terms & Conditions
By agreeing to use the MediaLens dashboard, you agree with the following Terms and Conditions:
- This dashboard has been developed as a utility application for our Staff and Clients, usage of the data should be limited to the purpose. Any kind of misuse or abuse should be avoided.
- The User ID and Password are unique to you, which should not be shared with anyone outside of the organization, if you notice any misuse of abuse then it will be your duty to report the same to us.
- Demonstration of MediaLens to anybody outside of your organization is not permitted, do note this is a confidential piece/utility and framework of MediaLens is proprietary to us.
- The objective of Market Intelligence tab is to capture all that we hear and see, an effort to go beyond what is reported through an template called Insight Canvas, which is co-created and crowdsourced by the team that works on the brand (including contribution from the Client), therefore information in Market Intelligence should be seen as indicative vs. 100% captured. Do note that information published in Market Intelligence tab is correct because it is verified through different levels of approvals before it is published.